joanna sabak

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I’m Senior Service & UX Designer, genuinely older than Google and shaped by watching the digital world grow from dial‑up forums to AI products.

From governance to creative workshops — calm, clear, engaged.

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on service design

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I bridge chaotic creative energy and business constraints through structured service design. As a “Flow Architect”, I bring clarity to complexity and help teams deliver meaningful outcomes.

on ux strategy

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Using empathy and structure I bring momentum to UX strategy. Every design decision is purpose-driven and backed by research, tests and project evolution.

on research & facilitation

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I help to find a user in product. Through research and interdisciplinary workshops, I let teams step outside their usual thinking and find new ways forward.

on selected work

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on core values

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Momentum I keep projects moving so each phase builds on the last and teams stay responsive to change, starting with a plan and building real traction.
Pragmatic User Advocacy My design goes beyond being “friendly”; it’s high-functioning empathy grounded in respect for users’ time and real project constraints.
Resilience & Adaptability Staying flexible in change, turning ambiguity into opportunities and adjusting direction based on evidence to keep projects moving.

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i believe that design

should not only meet functional needs but also evoke emotions

I work with empathy as a practical tool, creating space for feedback, collaboration, and better decisions. By understanding the deeper human experience, I design solutions that resonate, engage, and hold up in the real world.

My approach is grounded in ethical design, where every choice is intentional and contributes positively to the people it serves.

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on fit

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where I’m most useful:

Products with several user types and decision‑makers (for example, teacher–parent–student–publisher constellations where nobody is “the only customer”).
Organisations stuck between old systems and new ambitions, not sure whether to patch, replace or rethink.
Teams with too many ideas and no shared map, needing someone to hold the process and keep it honest and humane.
Startups with complex or AI‑driven products that must feel understandable and trustworthy for non‑experts from day one.

on things i love to do

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problem solving

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Misalignment, complexity, or hidden blocks – I find where things break. I like turning confusion into clarity.

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workshops

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Facilitating ideation, translating team expertise and using co-design methodologies are my home waters.

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designing forms ♥️

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I know, sounds weird, but I love to reduce friction and time spent on those screens. Let people surf easely.

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on the table

Artificial intelligence is the new reality. That's why I'm incorporating it into my design process by reading, studying, and earning certifications in AI agents and building automation functions.